Launch-As-A-Service

Taking your betting & casino ideas from concept to technical launch.

From first idea to launch

AdvisoryX operates as a venture builder enabling industry incumbents as well as experienced betting & casino operators to launch betting & casino brands, enter new markets and enhance current product experiences.

We are a digital & mobile-first team that embraces creating innovative products for our clients. We take you from your first idea to launch advising you all the way deep diving into all angles of online casino & sportsbook operations. Having built multiple brands in the industry, our experience is your asset.

How We Work

1
Discovery

An exploration workshop is conducted to understand who you are, what you are looking for, your goals and current capabilities.

2
Evaluation

The team will conduct an analysis of your case and prepare a proposition covering all angles of your request.

3
Estimation

An estimation of timelines & budgets to deliver your case will be shared with you.

4
Execution

We take you all the way to the finish line with our hands-on delivery approach. It does not matter if you wanna launch a brand, build a new feature, enter a new market or develop a branding - each scope will be handled with the same diligence and dedication.

iGaming Services

Product. Creative. Strategy. Development.

Product
Innovation

We have been involved in the creation of countless brands and have seen the industry develop over the last years. We built gamification features, custom cashiers, casino game stage features and much m...ore. Innovation in iGaming is all about daring a little more than others and taking inspiration from other industries.

UI/UX Design

We love product design. It is 2021 -iFrames are dead. Researching your target market and audience will allow our UI/UX experts to craft fresh and appealing product experiences meeting the standards of... today.

Wireframing & User Stories

Every product starts with us understanding your core user journeys and what you envision for your product - sportsbook or casino.

Supplier Matrix

To get up and running you need more than just your Frontend. Which tools are necessary to run a smooth operation? Which tools to integrate for SMS, Customer Support, Emails, CRM, Payment Gateway, Affi...liate System and more? Our experience will guide you all the way to build the right mix.

Documentations & Specs

Massively undervalued but most important is the production of proper product documentation for the development team. Each feature needs to be specified from an operations point-of-view covering all us...e cases before the first line of code is written.

Creative
Content Strategy

iGaming products are like a catalogue. Take the casino vertical: Everyone offers games from the dsame suppliers. Imagine there were 2000 Netflix’ out there offering the same content to watch. How do... you differentiate yourself? A well-thought content strategy will help you to differentiate yourself from other operators. Customers need to be able to discover your content.

Branding

A brand is more than a logo and name. It stands for values and perceptions of how your customers see you. Understanding your target audience is key to crafting an appealing brand proposition which can... become the next Tier1 brand.

Video Production

We work together with a group of iGaming-experienced video producers that have deep knowledge of the industry preventing you from having to explain the basics. The perfect app store video, the perfect... highlight video of a big slot win for social media and much more - we got your back.

3D & Motion Design

Building brands in 2021 allows you to dare more. We are not in 2000 anymore forcing you to cut back on your ideas because of slow internet speed. This does not mean you should overload your website wi...th 3D elements. The lines have blurred - the perfect combination of simple and advanced design elements, micro interactions and a clear focus to serve simplistic user journeys are our joint path to

Strategy
Market Entry & Focus

The iGaming industry is a dynamic environment, each market poses its own challenges, from a tax, product or marketing point-of-view. We have reached a stage where grey markets are vanishing one by one... following regulation. Which markets to enter is a crucial decision that should be based on careful consideration of a multitude of factors.

iGaming Platform Selection

One of the most misunderstood assumptions about iGaming is that in order to launch a casino or betting brand you need to develop your own infrastructure. This was maybe the case in the early 2000s but... not in 2021. A vast majority of B2B suppliers offer great API-based platform solutions that allow you to build custom Middleware and Frontend.

Regulation & Licenses

Understanding which market to serve with which license setup can be a complex endeavour. The eco system is constantly changing and requires deep knowledge of the entire iGaming sphere. Our experienced... compliance partners are well suited to guide you along the process to obtain your license..

Development
Frontend & Middleware

Planning for scalability from Day1 is one of the most crucial aspects in this fast-paced industry. A well-planned middleware can have a massive impact on your possibility to scale with features and br...ands in order to maximize your opportunities

Software Architecture

Based on your product scope, we provide you with a suggestion on how to setup your system, which frameworks to use and why. All our work aims at providing the most stable and cost-efficient solutions...that can be achieved.

Software Performance Analysis

Your products are only as good as your weakest link. Strict timelines in combination with unexpected events often lead to preliminary shortcuts to get going with your operation. We have all been there... and know the pain points. Therefore it is all the more important to revisit your infrastructure continuously. Weak points can take your product down faster than you think.

Our Values

Diligence

We are devoted to each of our clients and handle each project irrespective of its scope with utmost care. The devil lies in the detail.

Confidentiality

Each project is handled with the highest confidentiality not disclosing our clients, their data and the role we play. We act as an extension to your team.

Creativity

We operate with a get stuff done mindset. We face each challenge and do not shy away from complex situations. Persistence is the path to success - to each problem there is a solution.

Curiosity

We love to learn new things. Each project and client gives us the chance to grow and learn something new. In the end curiosity is the engine of achievement. We ask, we dare and we challenge.

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